Given that the Graduation/Commencement time-frame on campus is one of the busiest, a direct email campaign can be an economical way to get your message out to students and parents and drive foot traffic to your business.

For certain businesses located within a close proximity to college campuses, foot traffic that students produce can account for a big part of their business.  The Graduation and Commencements ceremonies are one of the busiest times on campus, bringing students, parents, friends and family in town to attend and celebrate.  Retail stores and restaurants can profit in a major way by finding ways to direct that foot traffic to them.

Given that graduation takes place the first two weeks in May, the timing is getting tight as far as planning and executing a last minute push to take advantage of this opportunity.  A College Direct Email campaign is the best option that will allow you  to reach students with 3-4 email blasts between now and the first week in May.

Some of the benefits for utilizing a direct email campaign to reach students during graduation include:

• Fast Turnaround Time: Once the creative is produced by the client, we can have an initial blast take place within 24 hours. This quick turnaround allows for marketers to take advantage of this lucrative period on short notice.
• Specific Target Demographic: Our email lists allow you to be very specific in choosing your target demographic. This will ensure that your message is only reaching students (and friends and family) who are potential customers within close proximity to your business.
• Redeemable Offer: By reaching students and their friends and family, the actual email itself can serve as a coupon that can be redeemed and verified in your place of business.  Offering a discount, or some other type of value, provides a great call to action and incentive when purchasing decisions are being made.

It’s not too late to still make an impact and get a marketing campaign up and running to reach students and get your message across to boost ROI.  A direct email campaign will allow you the ability to work around the tight timing but still get a target specific ‘ Call-to-Action’ message to drive foot traffic to your business.