Targeted Email Marketing
We have the ability to deliver HTML, animated GIF or plain text email to the in-boxes of millions of email addresses.
But by custom-targeting by any combination of fields such as age, income, zip code, school, major, year of graduation, diversity, and more, we can pinpoint with accurate granularity your best prospects and those most likely to respond to your unique offer.
We will work with you to choose the best recipients by helping you select any combination of 700 fields of data including school, geography (right down to the zip code), major, year of graduation, occupational field, diversity, illness, presence of children, financial information and more.
What you can expect:
- Every record is double opt-in and CAN-SPAM Compliant and adheres to both GDPR and CCPA
- Select from over 150 fields, including diversity, school, graduation date, major, GEO, postal address, citizenship, age, gender behavioral and lifestyle interests
- Full tracking reports, including quantity delivered, opens, clicks, click-through rates
- We will manage any unsubscribe requests that arise from your communications so you won’t have to Image hosting and web-browser viewing included
- Custom URLs – such as deployment@YourCompanyNameEmail.com – to keep us anonymous to your clients
Pricing
- Our pricing model is based on a cost-per-thousand basis, with a minimum deployment of 50,000 records. Contact Us for specifics.
- Targeted emails can be sent as plain text or a graphical e-mail (HTML) with no price differential.
- There are usually no additional fees for key selects.
- Costs do not include creative development. Our team of seasoned email experts—strategists, artists and copywriters–can assist you with creative development, if you need it
Anticipating response
While many variables affect the ultimate response, such as product/offer, timing, creative, etc., we generally use “the 10% rule of thumb.”
For planning purposes, you can typically expect an open rate of 10% percent and a click through rate of at least 10% percent (although we typically see much higher metrics for its responsive data).
We guarantee deliverability.
Retainer contracts not required
While always welcome, most of our new clients find retainer contracts not necessary, and instead purchase a targeted email campaign on an as-needed basis. We find this gives our clients the power to test our services without having to commit to contracts.
Retargeting and Remarketing
Teens, college students and their parents are often first-time buyers, establishing life-long and category loyalties. Reaching them at their inboxes, mailboxes and at the domains they visit used to be difficult, if not impossible.
Not anymore.
We partner with leading industry suppliers and social media advertising platforms to create an innovative dataset ideal for your targeted marketing efforts. It uses a privacy-safe matching process to link millions of student and parent personally identifiable information (“PII”) postal and email records to non-PII computer addresses and cookies. The result is a unique, powerful database that lets you reach your market wherever they are.
Use this groundbreaking product:
- Employ a multi-channel approachthat uses postal, email and cookie data to leverage brand awareness that turns ad spend into conversions.
- Present highly targeted messagingto your audience, maximizing ad spend, eliminated wasted impression and driving response.
- Gain dynamic audience insightby cookie-matching web visitors with the Omni-Line’s demographic information, generating key-learnings that increase knowledge and opportunities for improved reach.
Digital Retargeting From Email
- Combine the power of email messaging with the ubiquity of digital to increase your recipients’ likelihood of responding to your offer.
How does email retargeting work?
When a recipient opens your email, he or she alerts our servers to present them with a companion ad online.
Benefits for Marketers
- Gain better campaign control and customer insight
- Stay relevant and responsive with this important new programmatic digital media tie-in