OOH Media

We are experts at effectively delivering the college student market to your brand!

UMP at a glance…

• Nationwide coverage across 100+ campuses 
• 3,000 company-owned and managed advertising spaces 
• 3MM+ students reached daily 
• In-house team can provide end-to-end execution for your campaign NATIONWIDE COVERAGE SAMPLE OF OUR CLIENTS BILLION purchasing power YEARS of college experience STUDENTS in the U.S. OF STUDENTS live on or near campus HOURS/DAY students spend on campus 

We have 20 YEARS of college marketing experience. Did you know…

• 20MM STUDENTS in the US
• 75% OF STUDENTS live on or near campus
• 10 HOURS/DAY students spend on campus

---

Static Newsstands-Recycle Bin Kiosks

Put your brand right where student life happens on campus:

• Static Newsstands and Recycle Bin Kiosks create high-visibility impressions in everyday student routines
• Reach students as they grab campus news, recycle, and move between classes
• We manage the full program: placement strategy, creative design, and campaign management
• Prime locations include student centers, dining halls, libraries, and residence halls
• Sustainability-forward format that aligns your brand with clean, eco-conscious messaging
• Benefits: repeated exposure, strong awareness lift, campus-local credibility
• Ideal for driving sign-ups, app downloads, event turnout, and ongoing brand recall

---

Street Furniture

On the go and always in sight

Transit and street furniture advertising reaches commuters on the move and has many advantages. Eye-level placements help capture the attention of passengers, pedestrians, and vehicular traffic alike. 

Moreover, commuters tend to take the same routes every day and will see the same ads repeatedly, increasing the frequency of your ads and creating a sense of familiarity with your message. Many also commute for a significant chunk of time, so consumers will have more than just a passing glance to see and absorb your messaging.

Many transit advertising options such as buses, subways, transit shelters, and bus benches are inherently local. They either follow the same fixed routes or are stationed in particular neighborhoods. These are great options for brands wanting to embed themselves within the community and reach a certain demographic. 

Other media types such as taxis, rideshare, and trucksides offer widespread coverage of a market since they may travel to many different neighborhoods throughout the day and reach various types of consumers.

• Buses (King Size Bus Ads, Queen Size Bus Ads, Bus Tails, Full Wraps, Interior Cards)
• Rail/Subway (In-Station Media, Station Dominations, Interior Cards, Full Wraps)
• Taxis (Top Units, Trunk Units, Interior Displays, Door Wraps, Taxi TV)
• Rideshare (Top Units, Door Wraps, Full Wraps, Interior Displays)
• Urban Panels
• Transit Shelters
• Bus Benches
• Newsstands
• Kiosks
• Bicycles & Bicycle Racks
• Mobile Billboards
• Trucksides

---

Countertop & Floor Stand Hand Sanitizer Stations

---

C-Store, Gas Station & Restaurant Placed Based Media

Be everywhere your customers are

Place-based out-of-home advertising encompasses a wide variety of formats. Wherever people are gathering, there is media that can be leveraged to reach them.​

Some of the most common places where place-based media can be found include airports, convenience stores, gas stations, beauty salons, convention centers, office buildings, college campuses, gyms, doctor’s offices, beaches, movie theaters. The list goes on! Wilkins Media can get you access to all these places.

Advertising in these types of locations allows for incredible contextual relevance. You can reach consumers when they may be in the exact frame of mind to receive your message and take action.

If you’re marketing a new healthy snack about to hit the market, why not consider place-based advertising in gyms? How about a regional bank promoting their student banking options – go to the source on college campuses. 

Not only does place-based advertising lend itself to contextual relevance, it also has the benefit of extended dwell time. Consumers often spend a significant amount of time shopping in the grocery store, dining out at a restaurant, or visiting the nail salon. This provides even more opportunity for your message to be seen and absorbed.

• Aerial
• Airports
• Arenas & Stadiums
• Beauty Services (hair salons, barbershops, nail salons)
• College Campus
• Convention Centers
• Elevators
• Entertainment (amusement parks, arcades, cinemas, pools, restaurants, bars, nightclubs, ski resorts, swim clubs, etc.)
• Gas Stations
• Health & Wellness (doctors’ offices, pharmacies, urgent care centers, etc.)
• High Schools
• Lifestyle (fitness centers, gyms)
• Malls
• Marine & Beach Retail
• Military Bases
• Supermarkets & Convenience Stores

---

Indoor Posters at Bars/Restaurants

---

Aerial Media

---

Mobile Billboard Media

What is mobile billboard truck advertising? The definition of mobile billboard truck advertising is the rental of advertising displays that are wrapped around a board that is placed on the back of a truck and driven around a certain area – and more recently includes digital/LED/video trucks (also known as TV Truck advertising or driving billboards).

UMP is a mobile billboards and truck side advertising company that provides rental of static/print and digital mobile billboard ads. Categorized under billboard advertising, this medium is comprised of ads that are placed on trucks that drive around events or streets. As a result, the truck-side advertising signs – cards and placards reach a target audience in a specific target location. Truck-side advertising posters cut through the clutter and are especially effective in areas where advertising space is nonexistent.

Digital/LED mobile billboard trucks – also known as video mobile billboard trucks or driving billboards – are now more popular than ever. With the video moving billboards, advertisers take advantage of reduced lead times, zero printing and installation costs and the ability to use video, animation and sound.

---

Bus Media Transit:

Location Description	Facing	Size
Interior Ad	Interior Card	28″ x 11″
Interior Ad	Michelangelo	30″ x 112″
Exterior Ad	Passenger King	144″ x 30″
Exterior Ad	Super Tail	84″ x 26″

---

Video Network On Campus:

Video content is a powerful tool in the university setting. The right technology suite can enhance the learning experience and improve student engagement while nurturing a sense of community and connection.

---

Health Club Media