College Marketing and Advertising

University Marketing and Promotions is a niche college marketing and advertising agency with experience generating brand awareness, engagement, and influence among college students. We help brands create lasting relationships with students that deliver results.

As new technology develops and the college market place evolves, we continually integrate digital, print, and experiential marketing strategies to best reach and engage college students.

WHAT WE OFFER

Free College Advertising Consultation

You know you want to reach college students, but don’t know where to start. We’ll take the time to answer your questions and help you develop an effective college marketing and advertising strategy.

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College Sampling Programs

Introduce students to your product with college sampling. Utilizing our outgoing Brand Ambassador networks, we will target the most high traffic areas on campus, distributing your product or promotional material samples to your target student.

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Targeted Email and Digital & Social Media Retargeting

We have the ability to deliver HTML, animated GIF or plain text email to the in-boxes of millions of email addresses. But by custom-targeting by any combination of fields such as age, income, zip code, school, major,

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College Media Ad Options

Targeted Poster Ads 8.5 x 11 or 11 x 17 Four Color Process, Dorm Room Advertising, Table Tent Ads, Campus Kiosk Displays 18 x 63, Exclusive Media Posters 18 x 24 Four Color Process, On Campus Advertising.

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College Marketing and Campus Events

Spring Break & Experiential Marketing, Student Brand Ambassador Outreach, Tailgate Events, Tents, Street Teams, Lead Generation & Data Card Collection, Peer Too Peer Marketing, Targeted Student Marketing, Brand Awareness.

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Back-to-School Orientation Reach to Parent & Students

Parent’s Orientation Weekend / Back-to-School Marketing. Hire Brand Ambassadors to engage parent’s purchasing power on-campus; Back-to-School Welcome Kits for Students; Be a part of our Boston Coupon Book.

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Student Ambassadors & Event Staffing

We help brands with event staffing using our student ambassador network. Let us know your criteria and we will find the perfect students to work your event.

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On-Campus OOH College Advertising

Generate brand awareness and repeat exposure quickly and effectively with our on campus OOH advertising programs. Get your ad in front of students in high-traffic locations on campus!

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GEO Frame Targeting

Our IP Targeting and geo-tech is built in house, has 3 patents approved, and is 95% accurate at matching a home address/device ID to the corresponding home IP address. The next closest competitor to us is only about 15% accurate.

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