College marketing, advertising, and promotions.

Using Direct Email to Reach College Students for Graduation

Given that the Graduation/Commencement time-frame on campus is one of the busiest, a direct email campaign can be an economical

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Utilizing Commencement as a Key Time for College Advertising

The graduation and commencement time frame is a high profile event on campus attended by parents, friends and family members.  It’s

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Preparing the Homestretch: Second Semester College Advertising

With Spring Break coming to end on college campuses across the country and the warm weather just around the corner,

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You’re Guide to Second Semester College Advertising

Many marketers focus on the Back-to-School time frame to make their impact on the college demographic but the winter/spring semester

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Utilizing Guerilla Marketing in Reaching Millennials on Campus

There are many ways to reach college students and millennials on college campuses. If done correctly and tactfully, there can

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Email Marketing Ranks at the Top for Reaching College Students

There is a lot of debate as to whether email marketing is effective in reaching college students and studies say

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Direct Email Effectiveness Needs Narrow Scope for Success in College Marketing

Email remains a tried and true option for any marketing campaign and the same is true for reaching millennials and

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3 Ways to Optimize your College Advertising Email Campaign

Utilizing direct email to reach college students is an extremely effective way to reach students around the ‘Back-to-School’ time frame.

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Ways to take advantage of disposable income on College Campuses

There are key times throughout the academic year when there is more disposal income on campus among college students. Marketers

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3 Effective Ways to Reach College Students During Orientation

Many marketers know that the Orientation period, when students return to campus, is the most lucrative time to invest in

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