With student set to return to campus during the Covid era, marketers must very shrewd while strategizing to plan the best and most effective college advertising promotions.

After reviewing the college landscape over the past few weeks, the vast majority of campuses are preparing for students to return this fall in some manner.  With that said, there may be some caveats in play that marketers must consider as they select and implement college campus advertising solutions.  Choosing which college marketing agency to help guide you through this unique time and understand the college landscape is as essential as messaging, content and execution for your college advertising promotions.

One thing we have noticed in doing our research regarding the student return guidelines and policies at different universities is that the move-in process is staggered this year.  This means students will not be returning all at once and the student body as a whole will be more segmented which will make reaching them with your messaging a bit more challenging than in years past.

One way we have been advising clients to utilize the Back-to-School move-in period while taking into account the student body being more segmented in their return is to utilize college email marketing.  We’re certainly not saying forget about OOH advertising campaigns, but we have a few key points to keep in mind if you choose the approach to ‘let the dust settle’ with move-in periods and letting students get situated on-campus and adapt to the new guidelines in place because of Covid.

Reaching students digitally through college direct email provides the following benefits:

• Every record is double opt-in and CAN-SPAM Compliant and adheres to both GDPR and CCPA
• Select from over 150 fields, including diversity, school, graduation date, major, GEO, postal address, citizenship, age, gender behavioral and lifestyle interests
• Full tracking reports, including quantity delivered, opens, clicks, click-through rates
• We will manage any unsubscribe requests that arise from your communications so you won’t have to Image hosting and web-browser viewing included
• Custom URLs – such as deployment@YourCompanyNameEmail.com – to keep us anonymous to your clients

For additional information on ensuring your target demographic is reached while students are moving in during Covid, please read our article, Targeted Email and Digital Social Media Retargeting to learn more or contact us for a free consultation and quote.