Unlike other generations, college students approach their purchases in a very personal way.  They are not impulse buyers.  They will research the products they use.  The Brands they support must agree with their personal socially responsible philosophy.

COLLEGE STUDENTS DO RESEARCH FIRST

College Students approach purchases in a very thoughtful way.  They are not impulse buyers.  Their purchases are personal and the products they use and the Brands they support must be in alignment with their personal socially responsible philosophy.  They would never endorse or use a product that goes against their grain.  But to determine where your product stands, they will do their research.

5 WAYS COLLEGE STUDENTS WILL RESEARCH YOUR PRODUCT

• 64% use their Smartphones or Tablets for browsing and research only – not purchases.
• 59% compare prices before purchasing.
• 58% read product reviews.
• 52% look for product availability.
• 46% look up store locations.

PURCHASING POWER OF COLLEGE STUDENTS

College Students circa 1996 – present.  As an astute marketing executive or business owner you should be jumping up and down over the sheer purchasing power of this generation.  Not only do their numbers account for all other generations combined, but their influence over the purchases of others in their circle makes them a desired and valuable demographic.   Currently there are 74 million of these Digital Natives living in the United States with 40% purchasing power.  Add the 40% to those other purchases they influence and we are looking at numbers never seen before.  Right now their buying power clocks in at $44 billion and  increases to $600 billion when considering the influence they have on their parents’ spending. Grabbing their attention while on their college campus will give your brand the foundation necessary to grow with them when they enter the workforce.

Let University Marketing & Promotions show you the way in which college campus advertising strategies are the best to engage with for this demographic and assist you in your goals of forming a strong bond with consumers at a very young age.