The five steps that follow will help you create a student brand ambassador marketing program that drives results.

Step 1: Create a Marketing Strategy – Make sure to plan ahead by considering the best time of year to launch, who your target audience is and what they care about, and which channels would be most effective for reaching them.

Step 2: Determine Your Budget – Student ambassadors are typically unpaid volunteers, but make sure you have enough money available to cover expenses such as food, transportation costs for students from off-campus events, prizes or gift certificates for participants in contests or giveaways, etc.

Step 3: Recruit Students – In order to find ambassadors who will effectively represent your brand on campus and promote it through word-of-mouth, it’s important to use a recruitment strategy that values transparency. When reaching out to prospective applicants, clearly explain what being a brand ambassador means and what events they’ll be expected to attend.

Step 4: Create an Ambassador Program – Determine the terms of your ambassador program by deciding on a rewards plan for participating students as well as a performance assessment strategy to measure their impact and effectiveness. Step 5: Evaluate Your Program – Track the success of your program by understanding how many students you were able to recruit as ambassadors, which events they attended, and how much exposure those activities garnered for your brand.