Using Guerrilla Marketing on the college campus can present college students with a surprising product campaign that can engross, entertain and intrigue them at the same time.

Companies often think of Guerrilla Marketing as a marketing tactic that has a rough and tumble, in your face, brash element to it. In the past maybe. But as the years have gone by Guerrilla Market has mellowed.

Going into 2020, the concept of Guerrilla Marketing is still holding its own. Guerrilla Marketing promotes a ‘coloring outside the lines’ thinking and cost-effective promotions offering brands an affordable way to test new promotional concepts.

Three ways to Utilize Guerrilla Marketing On-Campus:

Posters: Print out some 8.5” x 11” flyers from a low budget printer and have a solutions partner utilize their network and have them posted in high traffic areas on campus and posting boards in prime spots. Typically, these types of boards and other boards located on outside kiosks have the most lax rules for posting.

Handouts: Ambassador engagement do not have to always have the bells and whistles such as branded tents, t-shirts and free swag giveaways, aligned with the solutions partner, we can have a simple network of students up, running and handing out collateral on behalf of your brand at an economical cost.

Dorm Room Marketing: Reaching students in the dorms is a highly effective way to get your message into the hands of college students.  Rather than printing and designing an actual door hanger, use a 4” x 6” postcard and the partner to get you set up with a student network that can you into the dorms and deliver your message.

Over time Guerrilla Marketing has taken on some of the subtle qualities of Stealth Marketing. This combination can sit very well with Gen Z who are bombarded with ads every time they look at their phone. Grabbing their attention with something unexpected can be a refreshing oasis to them.

Using Guerrilla Marketing on the college campus creatively can present Gen Z with a surprising product campaign that can engross, entertain and intrigue them. Your brand can deliver something that is memorable enough to generate the buzz level you want. So don’t step away from Guerrilla Marketing in 2020. Step up to the challenge of incorporating all of its innovative opportunities into your other marketing plans. And when you do, we would love to hear about your success stories.