If you’re struggling with getting creative about how to promote back-to-school products or services, here are some ideas for you to try:

Send kids text messages with back-to-school information and deals

Messaging apps are a great way to reach your audience. And just like you can send text messages to customers on their mobile devices, you can also send messages to potential customers on their mobile devices. That said, it may be a good idea to start sending text messages to kids in order to keep them updated about your latest deals and announcements. Sending out text alerts means that they’ll know about events and specials before they’ve even been announced, which will make them feel special and could make the difference between them buying from you or not.

Time it right for your best ROI during back-to-school.

Usually, the best time to market back-to-school products is when kids are thinking about going back to school. As a result, this can be anywhere from June to August. Though, you want to make sure that your marketing campaign is ending before kids head back to school so that they don’t forget about what you’re sending them.

If you wait until September to run your campaign, customers may already have their gear and won’t need any new items before the start of thenew school year. And if you end your campaign too soon (i.e., in June), there might not be enough people interested in buying from you yet since many people don’t start thinking about back-to-school until the summer is almost over.

It’s also a good idea to think about how all of your marketing efforts tie together so that you’re able to take advantage of any synergies between them. For example, if you run a social media campaign in late summer and promote kids’ back-to-school products, you might want to make sure that your website is easy for kids to use on their mobile devices so that they can buy from you.

Advertise your contest and reviews in social media

One of the best ways to get new customers is through word-of-mouth recommendations from other shoppers. Help boost your organic search engine ranking by adding a place where people can review your business.

Review sites such as Yelp and Google are great ways to get more visibility and reviews that will help your shop get exposure.

• You could do periodicdrawings for free products or gift cards, like offering one gift card every month if they refer someone and that referral buys something.
• Give your customers the option of giving you a 5 star review in exchange for points or money off their next purchase.
• Another great tactic would be to offer an additional incentive to write 5 star reviews and provide glowing feedback about your products/customer service.

Get creative about how you promote back-to-school products.

This is a tricky time for businesses because many people will be buying back-to-school supplies.

Many people will want to go online to buy school related items and supplies from your store.

If you have an ecommerce store, make sure that your site is easy to navigate so that customers can easily find what they’re looking for.

It is also very important to make sure that your website is mobile responsive for these platforms like Android and iPhone.

• Provide resources on your site such as lesson plans, recipes, and videos.
• Think about what’s trending this year (the iPhone 5S for example) and start planning how you’ll incorporate it into your campaign.
• Offer current deals –promos like buy one get one free or 50% off would be great ways to drive sales.
• Promote your store as a one stop shop for everything they’ll need to start the school year right, rather than just focusing on back-to-school supplies.

Consider offering a reward for someone who successfully refers a friend to you.

You can offer many different types of rewards as an incentive for referrals.

One idea is to offer customers % off their first purchase if they refer one of their friends or family members.

This reward will appeal to those who have strong bonds with friends and family.

• Use social media like Facebook or Twitter to advertise that you’re running a referral contest of some kind and make sure that your post is engaging enough to get people’s attention.
• Consider offering free shipping for both the customer and their friend

Make use of social media to get the word out.

There are many ways that you can attract students and parents to your site for back-to-school shopping. One way is by using Twitter, Facebook, Instagram, Pinterest, etc., to drive traffic to your website.

You could offer a discount code in exchange for an email address or run a contest or sweepstakes where subscribers are entered into the draw if they enter their name and email address. (This is how you get people to opt in for your emails, so make sure that you’re following all of Google’s guidelines and getting permission from recipients before adding them to your lists.)

• Text message blasts can also be very effective.
• Consider giving away a premium grade product for the person who successfully refers the most friends to your site.
• If you have an ecommerce store, pay attention to what season it is and use this knowledge to create content that will be relevant in helping people understand why they need this particular item right now.

Email marketing is still effective

Email marketing is still a goodoption for businesses. The act of sending an email is far cheaper than buying advertising space in a media publication or on TV. Furthermore, the cost-effectiveness of email marketing increases even more when you combine it with other low-cost promotionaltechniques such as social media, search engine optimization, and pay-per click ads.

Our team of experts are here to help. The best way to get creative with your promotions this back-to-school season is by seeking out some expert advice from our marketing and sales team. We’re ready, willing, and able to collaborate with you on a digital strategy that will generate more revenue without any extra work needed on your end. Let us know if we can be of assistance -the sooner you reach out, the better chance at finding success in time for school starting up again! Let’s get started!