Just when you were ready to take all the old advertising formats to the dumpster you might be surprised to find out College Students actually like and responds to them!

COLLEGE STUDENTS RESPONDS TO TRADITIONAL FORMS OF ADVERTISING VS. DIGITAL

You could say the old is new again.  Everything is cyclical but I never expected such a Digital savvy generation to respond to advertising methods that have been used for generations. OOH, Out of Home Advertising campaigns, Outside Advertising, Outdoor Advertising, Outdoor Media. Call it by any name youwant because its impact on College Students is indisputable.  Did you know that Gen Z loves OOH because they can’t be tracked?   84 percent of College Students say they pay attention to OOH advertising  They actually find OOH to be relaxing.  They can choose to look at it or not.  But we suspect they will always take a peek and keep their eyeballs on it for a while if it is clever and catches them off guard. 

COLLEGE STUDENTS EXPECT YOUR ADS TO BE OUT-OF-THE-BOX, EDGY AND CLEVER

Did you know College Students use Ad Blockers on their phones?  They are so over saturated with ads that it is understandable that they have taken a sharp U-Turn and are embracing non digital ad formats.  The results from UNIDAYS 2019 RETAIL SURVEY bear this out.  Students will pay attention to your Brand if you pay attention and give them what they want and how they want to receive it.  Just because they are going back to basics doesn’t mean that you can offer them anything that has been tried before. They expect you to step up your game and give them Out-of-the-Box, Edgy and Clever ads if you want them to stop and notice. 

Author :  Joe Rivard is the Executive Director of University Marketing & Promotions along with Dave Sorel VP Marketing with a combined 30+ years of experience in connecting brands with college students.  Joe and his team are available to answer any questions you may have about College Campus Advertising and marketing your Brand to college students.  UMP offers a complimentary 30 minute consultation for anyone wishing to begin a conversation.