The Hidden ROI of Brand Recall in Higher Ed Marketing
Not all marketing success can be measured by clicks or conversions. Some of the most valuable outcomes in higher education
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Contextual Targeting Defined The digital marketing world is undergoing a major shift—and nowhere is that more evident than in higher
Read MoreThe Psychology of Peer Influence: How Students Shape Campus Brand Perception
Students aren’t just the audience of a university brand—they are the brand. Every conversation, social post, group affiliation, or unofficial
Read MoreThe Future of OOH Media in College Marketing: Digital Integration Trends
Where Campus Advertising Is Headed—and How to Stay Ahead of the Curve College campuses have long been a hotbed for
Read MoreThe Psychology of Peer Influence: How Students Shape Campus Brand Perception
Why What One Student Thinks Can Make or Break Your Campus Campaign When it comes to marketing on college campuses,
Read MoreWhy Direct Mail Isn’t Dead: How Print Marketing Still Wins on Campus
In an era dominated by digital marketing, print marketing—especially direct mail—often gets overlooked. However, for higher education institutions and brands
Read MoreThe Top 5 OOH Media Strategies for Reaching Gen Z on Campus
OOH Media Strategies for Reaching Gen Z Out-of-home (OOH) media remains one of the most powerful tools for reaching Gen
Read MoreWin in 2024 – Plan Your College Email Political Campaign!
We’ll help you win in 2024! Now is the time to start planning your college email political campaign! College Political
Read MoreHow to Create an Effective Student Brand Ambassador Marketing Program in 5 Easy Steps
The five steps that follow will help you create a student brand ambassador marketing program that drives results. Step 1:
Read MoreHow businesses can use SMS / Text and Email to engage college students in their marketing plan
Many businesses are trying to market their products and services on college campuses. This is a great way for companies
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